Facts About Johnnie Walker Blue Label Ultra Revealed

The Ultra bottle is the results of a 5-calendar year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging attainable when retaining the luxurious aura on the franchise and its Specific blend of whiskies, which include ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

The end result observed glass becoming hand-blown into a teardrop form. For The 1st time inside the model’s record, the iconic sq. Johnnie Walker bottle has been reformed. 

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This can make a discreet opening through which the bottle is often eliminated. Just after pouring a glass of this scarce, specially blended whisky, we invite you to definitely return the bottle to its cradle—its natural resting position as well as a testomony to purposeful layout.

We hope that our discoveries can have a beneficial influence inside the wider market and enable explore new possibilities for lighter, reduce carbon packaging alternatives.”

Indeed—this collectible version can be ordered on the internet and delivered securely towards your doorway with signature confirmation.

Established by way of a check-and-discover product with exterior glass makers, this mild-weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the future of light-weight, and will help uncover new alternatives for lighter, decreased carbon packaging alternate options.

“We didn’t understand what we were being heading to have the ability to accomplish whenever we set out to press the boundaries of luxury, and the result is a thing that several said would not be possible. 

The complex worries that lightweighting offers led us to incorporate a variety of design and creation technical specs that we couldn't have envisaged In the beginning of our journey; with the requirement of the tear fall condition which Now we have moulded to still mimic the long-lasting sq. method of Johnnie Walker bottles, into the addition of the protecting cage to allow for any round foundation, as well as hand-earning and filling of each and every particular person bottle to stop damages in generation.

“We took our eyesight to a crew of qualified glassmakers and during a 5 calendar year check-and-study procedure bit by bit discovered how to produce exquisite, light-weight glass. The technical issues that lightweighting offers led us to include various design and style and generation technical specs that we couldn't have envisaged In the beginning of our journey; from your prerequisite of the tear fall form which We have now moulded to continue to mimic the long-lasting sq. method of Johnnie Walker bottles, to the addition of a protecting cage to permit for just a spherical foundation, as well as hand-earning and filling of each and every individual bottle to avoid damages in production.”

“Rather then hold this new expertise near our chest, we’re fired up to offer a royalty-totally free licence to our granted United kingdom patent to the whole world.

The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking style could inspire the greater luxurious, light-weight, and low-carbon whisky bottles of tomorrow. 

“You are able to say It is helpful that we’re getting in advance with the curve with the many legislation. But we’d started out [Ultra] prior to [PPWR guidelines] were being released,” states Lindley, adding that it’s vital for Diageo to prioritize as it’s a “considerable change for [all our liquor types] to get contemplating minimum doable packaging fat.

Dr. more info Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, to start with created in distilleries which have given that shut.

With our committed target presenting lightness across every structure factor, we launched a specific lattice stopper, a bamboo body and also a protective transportation box.